Beet It Shot Sports Nitrate 400 70mls

Guaranteed 400mg nitrate in each shot

• Used by Olympic medallists, World champions, NFL, NHL, NBA and MLB
• Made with 100% natural ingredients - no preservatives or additives
• Informed-Sport certified - every batch tested for banned substances
• Portable shots - 2.4 fl oz (70ml)

HOW DOES IT WORK?

• After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.
• Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.
• Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).
• A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.

In 1998, three scientists – R F Furchgott, L J Ignarro and F Murad – were awarded the Nobel Prize for the discovery of the importance of nitric oxide.